You were searching for the Alter Ego Hair Color Chart but fortunately, haven’t found it yet? Yes, we said fortunately because we’ve got you covered! In this article, we’ll walk you through the four popular Alter Ego hair color lines, offering not just the charts but a clear explanation to help you make sense of them, just like we’ve done for many other beauty charts before.
You may be new to Alter Ego or already familiar with their products, but navigating all the options can be tricky. That’s why we’re here to break it down in simple terms. From understanding the Alter Ego Hair Colour Chart to exploring the details of Techno Fruit Color, My Color, Fast Color 10, and Passion Color Mask charts, we’ve got the information you need.
And don’t worry, this isn’t a sales pitch! We’re just a beauty professional team sharing what we’ve learned so far. After all, making sense of these color charts is key to getting the shades you want, and who better to explain it than us? We’ll also give you a peek at the prices, and reviews, and provide a PDF to make it all even easier. Ready to learn more? Let’s go!

What Is Alter Ego Italy Hair Color?
Alter Ego Italy is a professional hair care brand from Italy, established in 1988. They offer a variety of hair color products, including permanent and semi-permanent dyes, as well as nourishing products.
Their products are known for using natural ingredients such as coconut oil, honey, and keratin that prioritize hair health, providing deep, long-lasting color while nourishing the hair. Alter Ego Italy is known for its commitment to sustainability, using recycled materials and biodegradable ingredients in their products.
Alter Ego Italy’s Hair Color Product Lines
Alter Ego Italy’s product line includes several hair colors:
1. Technofruit Color: This permanent hair coloring cream provides 100% grey hair coverage and can lighten hair up to three levels. It features a Keratin Delivery System that includes Garcinia Mangostana, coconut oil, cotton, and honey to nourish and strengthen hair.
2. Fast 10 Color: A quick-acting permanent hair color that delivers results in just 10 minutes. It ensures 100% grey hair coverage and is formulated with mallow extract for antioxidant properties and orchid extract to soften hair. This line includes 18 nuances in five chromatic series: Natural, Brown, Golden, Copper, and Red.
3. Passion Color Mask: A nourishing coloring mask available in 16 shades, designed to restore and enhance hair color. It provides conditioning and detangling benefits, leaving hair soft and shiny. The formula is enriched with Vitamin E and Inca oil for deep nourishment.
4. My Color: An ammonia-free, PPD-free permanent hair color that offers 100% grey hair coverage. It includes hyaluronic acid for hydration, caviar for anti-aging effects, and French rose for antioxidant properties. This line provides high lifting power (up to four levels) and intense, luminous color results.
And many more but in this article you will get to know about these 4 popular hair line’s chart.
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Understanding Alter Ego Hair Color Chart
Here is the explanation of all 4 alter ego hair dye color charts:
1. Alter Ego Techno Fruit Color Chart


How The Chart Is Organized?
- The chart is split into different sections based on color families, such as natural, ash, gold, copper, red, and more.
- Each color family has shades numbered with codes (like 5/1, 7/4, etc.). These codes represent the depth and tone of the color.
Understanding The Codes
First Number (before the slash): Indicates the level of darkness or lightness.
- 1: Black
- 10: Lightest Blonde
Numbers in between (e.g., 5, 7) are darker to lighter browns or blondes.
Second Number (after the slash): Refers to the tone or reflect
- /1: Ash (cool tone)
- /3: Golden (warm tone)
- /4: Copper (orangey tone)
- /6: Red (vivid tone)
Sections In The Chart
- Naturale (Natural Shades): These are neutral tones suitable for a natural look. Codes like 5/0, 6/0, etc., give brown or blonde shades without strong warm or cool undertones.
- Cenere (Ash Shades): These have cool tones (grayish or bluish) to cancel out warmth in hair. Examples include 5/1, 6/1, etc.
- Golden (Dorato): Warm tones with a yellowish reflect for a sun-kissed glow, such as 6/3 or 8/3.
- Copper (Rame): Vibrant orange tones for bold looks, like 7/4 or 8/4.
- Red (Rossi): Strong, flashy reds in shades like 5/6 or 7/6.
- Irisé (Violet/Iridescent): Cool purple tones, such as 9/2 or 10/21.
- Mahogany (Mogano): Rich red-brown shades, like 5/5 or 6/5.
Special Shades
- Booster Shades: These are pure pigments (e.g., yellow, red, violet) to enhance or customize other colors.
- Extra Red: Highly vibrant red tones for intense looks (codes like 5/6 or 6/6).
- Super Lighteners (SS): For lifting hair to very light blonde shades (codes like 11/0 or 11/21).
2. Alter Ego My Color Chart



Sections And Categories:
The chart is divided into sections based on color families like:
- Natural (Naturali): Neutral shades ranging from black (1/0) to light blonde (11/0).
- Brown (Marrone): Various brown tones (e.g., 4/7, 7/7, 8/7).
- Ash (Cenere): Cool, ashy tones with gray undertones (e.g., 5/1, 7/1).
- Golden (Dorato): Warmer, golden shades (e.g., 5/3, 7/3).
- Copper and Red (Rame, Rosso): Bold reddish-orange and red tones.
- Irisé (Irisé Dorato): Softer violet or gold undertones.
- Super Lighteners (Superschiarenti): Extra-light shades for significant lightening (e.g., 12/0, 12/1).
Color Code System:
Each shade has a code, like 5/3 or 7/7.
The first number indicates the depth (lightness or darkness) of the color:
- 1: Black.
- 5: Medium brown.
- 10: Light blonde.
The second number indicates the tone (warm, cool, etc.):
- /0: Natural (neutral).
- /1: Ash (cool).
- /3: Golden (warm).
- /6: Red or copper.
3. Alter Ego Fast 10 Color Chart

This color chart represents Alter Ego Fast Color 10′, a quick hair color system that processes in just 10 minutes. It’s designed for people who want fast, effective, and professional results. Here’s a simple explanation:
Color Families On The Chart
The colors are divided into groups based on the tone and depth of the shade:
1. Natural (Naturali):
- Includes shades like 1/0 (Black) to 10/0 (Lightest Blonde).
- These provide a natural look with no strong undertones, suitable for covering gray hair.
2. Brown (Marroni):
- Shades like 5/7 (Medium Brown with warm reflect), 5/17 (Brown with soft ash tones), and 6/71 (Light Brown with a cool ash reflect).
- Suitable for rich brown tones with warm or cool undertones.
3. Golden (Dorati):
- Warm, sunny tones like 6/3 (Golden Dark Blonde), 8/3 (Golden Light Blonde), and 7/13 (Golden Beige).
- These add warmth and brightness to the hair.
4. Copper (Rame):
- Includes 7/43 (Copper Golden Blonde) and 8/43 (Light Copper Golden Blonde).
- Good for creating deep, warm copper shades.
5. Red (Rossi):
- Features bold shades like 4/52 (Dark Mahogany Red) and 5/26 (Medium Red Violet).
- Perfect for dramatic red or violet-red looks.
Here are Color Ego hair dye instructions:
Mixing And Application
This chart includes important instructions for using the color properly:
Mixing Ratio:
- Mix 1 part color with 1 part developer (1:1 ratio).
Use a developer volume based on your desired result:
- 20 vol for gray coverage or subtle lifting.
- 30 vol or 40 vol for lifting natural hair color by 2–3 levels.
Processing Time:
- The dye processes in just 10 minutes, which is much faster than traditional dyes.
Application Steps:
- Apply to Dry Hair: Apply the dye evenly to clean, dry hair.
- Process for 10 Minutes: Leave the color on for 10 minutes only.
- Emulsify and Rinse: Add water, massage the hair to emulsify, and then rinse thoroughly.
- Wash with Color Care Products: Use shampoo and other products suitable for color-treated hair.
4. Alter Ego Passion Color Mask Chart


These masks are designed to condition your hair while enhancing, maintaining, or adding rich color. The chart is divided into two main categories: “Fantasy And Light Colors” for active, pastel tones and “Basic Colors” for classic, rich shades.
Fantasy Light Colors
- This section showcases light, lively shades with a fantasy-inspired palette. These colors are playful, pastel, and suitable for those looking to add a unique touch to their hair.
Swatches And Color Names:
Each swatch displays a color sample with an Italian name and its English translation, allowing you to visualize the result.
- Argento (Silver): A cool, metallic silver with a light sheen.
- Beige (Beige): A natural, sandy blonde.
- Perla (Pearl): A soft pastel pink with a pearly shine.
- Sabbia (Sand): A warm, golden blonde.
- Vanilla (Gold): A soft golden shade.
- Pesca (Peach): A light peach with warm undertones.
- Orange (Orange): A bright, bold orange.
- Amarena (Red): A deep, rich cherry red.
- Mirtillo (Violet): A cool, dark violet.
Basic Colors
This section provides classic shades that are universal and suitable for everyday looks or improving natural tones.
Swatches and Color Names:
- Chocolate (Cioccolato): A deep, warm brown.
- Chestnut (Castagna): A medium brown with reddish undertones.
- Brown (Cacao): A dark, cool-toned brown.
- Black (Nero): A rich, intense black.
- Hazelnut (Nocciola): A light brown with golden tones.
- Copper (Caramel): A warm, vibrant copper shade.
- Pumpkin (Zucca): A bold, bright orange.
Features And Benefits :
- Dual Effect: These masks serve as both a color enhancer and a deep conditioner.
- Color Boost: Refreshes and intensifies both natural and dyed hair.
- Nourishment: Softens and hydrates hair, improving its health and shine.
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Alter Ego Hair Color Reviews
Here are the Techno Fruit Color reviews:
TetyanaI have been using this product for the second year now and I am extremely satisfied with how it covers my gray hair. I highly recommend it.
Galina
This is an excellent hair dye that effectively covers gray hair, even though I have 90% gray hair. My hair looks shiny and fabulous after using it.
SHayda Tetyana
After coloring,
Color 10/2
Oxidizer 3%
40 minutes of exposure.I do not recommend this dye.
It has a very strong smell.
The color should have been lighter.
If you want to have a cool blonde, you won’t find it in this palette.
Tanya
I bought shade 11 for my mom to cover her gray hair. According to the instructions, it needs to be mixed in a 1:1 ratio for gray hair, and when we followed this, the results were great.
NOTE: The 3rd review is a rare case, we suggest purchasing the hair color from your nearby store and before purchasing do a patch test.
Alter Ego Hair Color Price
The price of Alterego hair color can vary based on location, time, and the specific product. To help you find the most up-to-date and accurate price, we’ve provided buttons below where you can check the latest details. Explore all available options from the below given links.
Alter Ego Hair Colour Chart Pdf
Here is the Alter Ego color chart pdf:
NOTE: If the PDF isn’t showing, try refreshing the page.
Conclusion
The Alter Ego Hair Color Chart offers a variety of shades and formulations suitable for different hair coloring needs. From the Techno Fruit to the My Color and Passion Color Mask charts, each line is ideal for unique preferences and hair types. Understanding how to read these charts can help you select the perfect shade for your needs, having access to the PDF version makes it even more convenient, and having alter ego hair color instructions for using gives the best results.
If you’d like a detailed explanation or need help understanding how to read a specific brand’s hair, nail, or makeup chart, or any query feel free to leave a comment below.
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